and mortar purchasing practices.

 Until the Pandemic was shredded into America, many consumers enjoyed brick and mortar experiences, for a “hands-on” action which was familiar. As the virus shut down the country, incomes shrank, stay-at- www.businessmagnet.cc home safety, and fear, led to an on-line, consumer quest for a contactless, virtual experience.  Food and essential products for health care and cleanliness became precious commodities, and online sales for these items, increased significantly.  Consumers spent $211.5 billion online, up 31.8% during 2020’s first quarter.

The virus pushed consumers online to mitigate risk, many of whom had resisted the digital world due to a long-time love of bricks businessmarketingmagazine.com and mortar purchasing practices. Many consumers, not just Millennials, and Gen X and Z, chose other digital and contactless services such as: ordering-online, pick-up at the curb, delivery, or drive-though with tap-to-pay options, for cleanliness and safety solutions, footwear, food and other essentials.

Shift Two: Socially Distanced Lifestyle – Elevated Homebody Existence

The necessity of changing from an outgoing, active, and adventurous life to a FOGO (Fear of Going Out) mind-set is an enormously impactive shift for millions of people.  Often feelings of loneliness, disassociation, and a kind of “living in a bubble” mentality leads to anxiety and depression, which is unlike anything you have previously experienced. That said, many Americans are embracing time spent with immediate 

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